Top 5 Social Apps Performance in Madagascar in Q1 2024

During the first quarter of 2024, the top 5 social apps in Madagascar showed varied performance metrics in terms of weekly downloads, revenue, and active users. Here’s an overview of how these apps fared:

Facebook Lite from Meta Platforms, Inc. witnessed a steady increase in weekly revenue, peaking at around $147 in the last week of February. Weekly downloads fluctuated throughout the quarter, reaching a high of approximately 24.7K in the final week of March. The app also saw a consistent rise in weekly active users, climbing from 326K at the beginning of January to about 352K by the end of March.

TikTok Lite - Save Data from TikTok Pte. Ltd. maintained a strong weekly revenue, with figures hovering around $1.7K by the end of the quarter. Weekly downloads were relatively stable, with a notable increase to about 9.9K in the last week of March. The app's weekly active users also showed an upward trend, growing from 176K to nearly 198K over the three months.

Instagram Lite had a consistent performance in weekly revenue, peaking at $117 in early February. Weekly downloads saw a gradual increase, reaching a peak of approximately 6.9K in the last week of March. Active users remained stable throughout the quarter, starting at 205K and ending at around 217K.

Video Downloader HD - Vidow experienced a steady rise in weekly downloads, peaking at roughly 3.5K in the final week of March. The app also saw an increase in weekly active users, growing from 7.2K at the start of January to about 14.7K by the end of March.

NGL: ask me anything showed a decline in weekly revenue, dropping to $26 in the final week of March. Weekly downloads also decreased, hitting a low of 395 in mid-March before recovering slightly to 902 by the end of the quarter. Active users fluctuated, ending the quarter with approximately 6.9K.

These insights highlight the dynamic nature of social app usage in Madagascar. For more detailed data and further analysis, visit Sensor Tower.